How i hate some advertisements! part four

Parle Exhale and Sprite are brands who have taken to shamelessness. I don’t even want to get started on stupid Axe deodorant campaigns. They constantly give out new ways of being “cool”.

Parle Exhale is a mint candy. In the ad, a guy eats a candy and exhales cool air, which makes Penguins and Polar Bears in the zoo cry; as they are reminded of their original cold habitat. How insensitive! The moment I see that ad, I change the channel because it really upsets me.

Sprite is about “Seedhi Baat, No Bakwaas”. I think their ads are Bakwaas. One of the Sprite ad is about two friends. Again, one is fat and ugly and the other is smart and thin. The fat guy wants to impress a young, pretty girl who is walking her dog. He thinks of impressing the dog. The smart, thin guy drinks Sprite, goes up to her and strikes a conversation. He manages to ask her out, while the fat friend gets stuck with the dog. Aiyo! What notions men have about women! There is another Sprite ad which is about a Casanova and his various girlfriends. He dates all of them on a trot and simply tells them that he has many girlfriends. How stupid! Those girls giggle at his confession as if he is joking. Oh come on! Women have more brains than that!

If you have read all the parts of “How I hate some advertisements!”, you must be thinking that I am some pseudo feminist who cribs about “injustice” on women and falls into any man’s arms who promises her a “Happily-Ever-After”.

Well for that, I would like to quote Jane Austen here. She once said that there is nothing important in the society and human life than ordinary affairs of eating and making love (courting not intercourse). She was notorious for writing about “frivolous love affairs” when England was engaged in The French Revolution. She defended the accusation by saying that nobody really cares for the worldly affairs. All they care for is themselves and their small lives.

Therefore, before you come to any conclusion about my blogs, please know that everyone- women and men alike, are obsessed with gender eccentricities, sex, love, money and shopping. The advertisements portray the same and my reaction is a very normal one.

How i hate some advertisements! part three

Virgin Mobile ads have very niche Target Audience and it shows from their ads. I think it is Male- Urban- Age 14-18. The ads and maybe the product is for adoloscents who are in F.Y.J.C or in 10th standard. Almost all the ads are about pathological liars (boys) and pranksters (boys), the target to whom are girls/women.

There is one Virgin Mobile ad, which is about two friends (boys) in a hospital, lying with a fractured leg is neighbouring rooms. One of the boy calls for a “hot” looking nurse. He wants her help to take his ringing phone out of his pocket. The nurse takes it out and the expression of that boy is that of satisfaction of having “come”. This is not my opinion or fantasy, his expression is technically like that. The other one takes cue and does the same. Unfortunately for him, a gay nurse comes to fetch the phone from his pocket. Hmm… attack on working women and Gays?

There is another ad which is about three youngsters. Two of them are boys and one girl. The girl is dating the better looking guy who is thin and smart looking; unlike his fat, loyal friend. The boyfriend has lied to the girlfriend that his fat friend’s grandmom is critical in the hospital. The girlfriend who initially has a weary, i-know-you-are-going-to-lie expression on her face; immediately becomes sympathetic to the boyfriend. The ad ends with the boyfriend making plans with his fat friend to go to The Pub.

Excellent! The moral of the story is that women should not be sympathetic and emotional. Also this ad is 'educational' because it implies that educated girls are dumb and you can easily take them for a ride. How nice! Isn't it?

How i hate some advertisements! part two

Rupa Frontline advertisement is extremely silly. For those who don't remember this highly forgettable ad, it has Dr Armaan (Shraddha Nigam's husband) in it. Some Karan Grover or something.

In the ad, Rajpal Yadav is the watchman of a multiplex and is scolding Karan Grover for jumping the line to buy movie tickets. K G is in a gawdy red vest and his girlfriend looks like Esha Deol from the song, "Mohabbat Hai Mirchi Sanam...". It’s that bad. To the watchman's yelling, K G calmly says that since he is wearing a Frontline vest, he should stand right ahead in the line. Some other guy in the line follows suit; and K G walks away with movie tickets. Are you sleeping yet?

This ad is silly, boring and socially incorrect. Under the garb of having sense of humour, these ads break social decency; even if it looks negligible and least offensive.

How i hate some advertisements! part one

Amul Macho, Rupa Frontline vests, Virgin Mobile and Parle Exhale are brands to name a few; which have highly insensitive advertisements. Oh! How can i forget Cadbury's Bourneville print advertisements (OOH)?

I think Amul Macho has received flak for, "Yeh Toh Bada Toing Hai" campaigns. It is vulgar and women are portrayed as nymphos. The chimpanzee was a lame joke. It may be an old ad, but it stills runs quite often on television. I think it is Amul Macho (and not Macroman) which has started a new ad campaign. This ad taunts women and re-establishes the position of a man, as the superior one in society.

The eve teasing of women, Sexual Molestation by their boyfriends is made fun of. The ad ends with a depressed man in a temple who says," Mein Baap, Beta, Bhai Ban Kar Kadam Kadam Pe Kurbaani Deta Aaya hoon..." Listening to which, God grants him the Amul Macho Vest. He wears it, steps out of the temple and shows women their place; which is next to him, submissive and acting like an arm candy. Need I say how condescending it is?