Parle Exhale and Sprite are brands who have taken to shamelessness. I don’t even want to get started on stupid Axe deodorant campaigns. They constantly give out new ways of being “cool”.
Parle Exhale is a mint candy. In the ad, a guy eats a candy and exhales cool air, which makes Penguins and Polar Bears in the zoo cry; as they are reminded of their original cold habitat. How insensitive! The moment I see that ad, I change the channel because it really upsets me.
Sprite is about “Seedhi Baat, No Bakwaas”. I think their ads are Bakwaas. One of the Sprite ad is about two friends. Again, one is fat and ugly and the other is smart and thin. The fat guy wants to impress a young, pretty girl who is walking her dog. He thinks of impressing the dog. The smart, thin guy drinks Sprite, goes up to her and strikes a conversation. He manages to ask her out, while the fat friend gets stuck with the dog. Aiyo! What notions men have about women! There is another Sprite ad which is about a Casanova and his various girlfriends. He dates all of them on a trot and simply tells them that he has many girlfriends. How stupid! Those girls giggle at his confession as if he is joking. Oh come on! Women have more brains than that!
If you have read all the parts of “How I hate some advertisements!”, you must be thinking that I am some pseudo feminist who cribs about “injustice” on women and falls into any man’s arms who promises her a “Happily-Ever-After”.
Well for that, I would like to quote Jane Austen here. She once said that there is nothing important in the society and human life than ordinary affairs of eating and making love (courting not intercourse). She was notorious for writing about “frivolous love affairs” when England was engaged in The French Revolution. She defended the accusation by saying that nobody really cares for the worldly affairs. All they care for is themselves and their small lives.
Therefore, before you come to any conclusion about my blogs, please know that everyone- women and men alike, are obsessed with gender eccentricities, sex, love, money and shopping. The advertisements portray the same and my reaction is a very normal one.
Parle Exhale is a mint candy. In the ad, a guy eats a candy and exhales cool air, which makes Penguins and Polar Bears in the zoo cry; as they are reminded of their original cold habitat. How insensitive! The moment I see that ad, I change the channel because it really upsets me.
Sprite is about “Seedhi Baat, No Bakwaas”. I think their ads are Bakwaas. One of the Sprite ad is about two friends. Again, one is fat and ugly and the other is smart and thin. The fat guy wants to impress a young, pretty girl who is walking her dog. He thinks of impressing the dog. The smart, thin guy drinks Sprite, goes up to her and strikes a conversation. He manages to ask her out, while the fat friend gets stuck with the dog. Aiyo! What notions men have about women! There is another Sprite ad which is about a Casanova and his various girlfriends. He dates all of them on a trot and simply tells them that he has many girlfriends. How stupid! Those girls giggle at his confession as if he is joking. Oh come on! Women have more brains than that!
If you have read all the parts of “How I hate some advertisements!”, you must be thinking that I am some pseudo feminist who cribs about “injustice” on women and falls into any man’s arms who promises her a “Happily-Ever-After”.
Well for that, I would like to quote Jane Austen here. She once said that there is nothing important in the society and human life than ordinary affairs of eating and making love (courting not intercourse). She was notorious for writing about “frivolous love affairs” when England was engaged in The French Revolution. She defended the accusation by saying that nobody really cares for the worldly affairs. All they care for is themselves and their small lives.
Therefore, before you come to any conclusion about my blogs, please know that everyone- women and men alike, are obsessed with gender eccentricities, sex, love, money and shopping. The advertisements portray the same and my reaction is a very normal one.
2 comments:
Hey Priyanka,
I could never figure out what are you constantly typing...As a matter of fact, I thought you must be doing some IDU and Radio jazzzzz. But this looks more interesting.
As usual, you have impressed me with your thoughts. ADs are never my cup of 'dhoodh'I support your fight against these silly mistaken attitude of some creatives. Wonder when they will change.
Anyway, it was fun reading and a break from... you know what!!!
Tapti
Thanks a ton! Tapti :)
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