Amul Macho, Rupa Frontline vests, Virgin Mobile and Parle Exhale are brands to name a few; which have highly insensitive advertisements. Oh! How can i forget Cadbury's Bourneville print advertisements (OOH)?
I think Amul Macho has received flak for, "Yeh Toh Bada Toing Hai" campaigns. It is vulgar and women are portrayed as nymphos. The chimpanzee was a lame joke. It may be an old ad, but it stills runs quite often on television. I think it is Amul Macho (and not Macroman) which has started a new ad campaign. This ad taunts women and re-establishes the position of a man, as the superior one in society.
The eve teasing of women, Sexual Molestation by their boyfriends is made fun of. The ad ends with a depressed man in a temple who says," Mein Baap, Beta, Bhai Ban Kar Kadam Kadam Pe Kurbaani Deta Aaya hoon..." Listening to which, God grants him the Amul Macho Vest. He wears it, steps out of the temple and shows women their place; which is next to him, submissive and acting like an arm candy. Need I say how condescending it is?
I think Amul Macho has received flak for, "Yeh Toh Bada Toing Hai" campaigns. It is vulgar and women are portrayed as nymphos. The chimpanzee was a lame joke. It may be an old ad, but it stills runs quite often on television. I think it is Amul Macho (and not Macroman) which has started a new ad campaign. This ad taunts women and re-establishes the position of a man, as the superior one in society.
The eve teasing of women, Sexual Molestation by their boyfriends is made fun of. The ad ends with a depressed man in a temple who says," Mein Baap, Beta, Bhai Ban Kar Kadam Kadam Pe Kurbaani Deta Aaya hoon..." Listening to which, God grants him the Amul Macho Vest. He wears it, steps out of the temple and shows women their place; which is next to him, submissive and acting like an arm candy. Need I say how condescending it is?
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