Virgin Mobile ads have very niche Target Audience and it shows from their ads. I think it is Male- Urban- Age 14-18. The ads and maybe the product is for adoloscents who are in F.Y.J.C or in 10th standard. Almost all the ads are about pathological liars (boys) and pranksters (boys), the target to whom are girls/women.
There is one Virgin Mobile ad, which is about two friends (boys) in a hospital, lying with a fractured leg is neighbouring rooms. One of the boy calls for a “hot” looking nurse. He wants her help to take his ringing phone out of his pocket. The nurse takes it out and the expression of that boy is that of satisfaction of having “come”. This is not my opinion or fantasy, his expression is technically like that. The other one takes cue and does the same. Unfortunately for him, a gay nurse comes to fetch the phone from his pocket. Hmm… attack on working women and Gays?
There is another ad which is about three youngsters. Two of them are boys and one girl. The girl is dating the better looking guy who is thin and smart looking; unlike his fat, loyal friend. The boyfriend has lied to the girlfriend that his fat friend’s grandmom is critical in the hospital. The girlfriend who initially has a weary, i-know-you-are-going-to-lie expression on her face; immediately becomes sympathetic to the boyfriend. The ad ends with the boyfriend making plans with his fat friend to go to The Pub.
Excellent! The moral of the story is that women should not be sympathetic and emotional. Also this ad is 'educational' because it implies that educated girls are dumb and you can easily take them for a ride. How nice! Isn't it?
There is one Virgin Mobile ad, which is about two friends (boys) in a hospital, lying with a fractured leg is neighbouring rooms. One of the boy calls for a “hot” looking nurse. He wants her help to take his ringing phone out of his pocket. The nurse takes it out and the expression of that boy is that of satisfaction of having “come”. This is not my opinion or fantasy, his expression is technically like that. The other one takes cue and does the same. Unfortunately for him, a gay nurse comes to fetch the phone from his pocket. Hmm… attack on working women and Gays?
There is another ad which is about three youngsters. Two of them are boys and one girl. The girl is dating the better looking guy who is thin and smart looking; unlike his fat, loyal friend. The boyfriend has lied to the girlfriend that his fat friend’s grandmom is critical in the hospital. The girlfriend who initially has a weary, i-know-you-are-going-to-lie expression on her face; immediately becomes sympathetic to the boyfriend. The ad ends with the boyfriend making plans with his fat friend to go to The Pub.
Excellent! The moral of the story is that women should not be sympathetic and emotional. Also this ad is 'educational' because it implies that educated girls are dumb and you can easily take them for a ride. How nice! Isn't it?
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